Communication Plan

Goal
To sell that Chinese seals are not just signature, it is more than just being as a signature.


Target audience
- People who are fond to arts and crafts.

Medium
- Photography
- Print book

Story/Message -
Chinese seal is a spoke person for the artist and the painting. (using chinese painting with the local theme as case studies)

When it comes to chinese painting, most of the people/ books published they put more emphasis on the painting itself, not many aware what the seals actually function as beside being as a symbol of signature. This particular artist that i know has more 2-300 seals collections.